Privacy Policy
Effective Date: October 21, 2025

Welcome to Saffa.my (“we,” “us,” “our,” or “Saffa”). Your privacy is important to us, and we are committed to protecting the personal information you share when shopping with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website www.saffa.my
, make a purchase, or interact with us in any way. By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree, please refrain from using our site or services. At Saffa, modesty is at the heart of everything we do — including how we treat your personal data. We believe in transparency, honesty, and trust, and we only collect information necessary to provide a smooth, secure, and personalized shopping experience. We never sell, rent, or misuse your information. Your trust is our amanah (responsibility). When you register an account, make a purchase, or subscribe to our newsletter, we may collect personal information such as your full name, email address, contact number, shipping and billing addresses, payment details (processed securely through our payment gateway providers), and account credentials. When you browse Saffa.my, we may automatically collect information such as your IP address, browser type, device information, pages visited, time spent, referral sources, and data from cookies or similar tracking technologies. You may also choose to provide additional information voluntarily, such as through product reviews, surveys, contests, or feedback forms. We use this information to process and fulfill your orders, verify your identity, manage your account, deliver your products, and provide customer support. We may also use it to send order confirmations, invoices, delivery updates, promotional offers, and notifications about new collections, as well as to improve our website, services, and customer experience. Your data also helps us detect and prevent fraud, unauthorized transactions, and misuse of our website, and to comply with legal and regulatory requirements under Malaysian law.

Our website uses cookies to enhance your browsing experience by remembering your preferences, analyzing traffic patterns, and providing personalized recommendations. You can disable cookies through your browser settings, but some website features may not function properly as a result. We take your privacy seriously and employ strong security measures such as SSL encryption, firewalls, intrusion detection systems, restricted access controls, and regular system audits to keep your information secure. While no system is completely immune to risks, we continuously update our technology and practices to safeguard your data.

We may share limited information with trusted partners who help us operate our business, such as payment gateway providers (including Stripe, ToyyibPay, or PayPal), shipping partners (like Pos Laju, J&T, or DHL), and marketing or analytics tools (including Google Analytics and Meta Ads). These parties only receive the data necessary to perform their functions and are required to handle it in accordance with strict privacy and security standards. We do not sell, rent, or trade your personal information to anyone for profit.

As a valued customer under Malaysia’s Personal Data Protection Act 2010 (PDPA), you have the right to request access to your personal data, request corrections, withdraw consent to data processing, or request deletion of your personal data where applicable. To exercise these rights, you may contact us at privacy@saffa.my
or through our contact form, and we will respond within a reasonable timeframe. If you subscribe to our newsletter or marketing updates, you consent to receive product news, exclusive offers, and campaign updates from Saffa. You may unsubscribe anytime by clicking the “Unsubscribe” link in our emails or contacting us directly — we promise our communications will always be respectful and relevant.

We retain your data only as long as necessary to fulfill the purposes outlined in this policy, or as required by Malaysian law, after which it will be securely deleted or anonymized. Saffa.my does not knowingly collect personal information from anyone under 18 years old without parental consent. If we discover such data, we will promptly remove it. Our website may include links to third-party platforms such as social media, payment providers, or partner sites. We are not responsible for their privacy practices, and we encourage you to read their respective policies before providing personal data. If your personal information is transferred outside Malaysia, for example to cloud servers or international payment gateways, we ensure that the receiving parties provide an equivalent or higher level of data protection in compliance with PDPA.

We may update this Privacy Policy from time to time to reflect new laws, technologies, or business practices. Any revisions will be posted on this page with the updated date, and your continued use of our website constitutes acceptance of the changes.

If you have any questions, concerns, or feedback about our Privacy Policy or how we handle your data, please contact us at:

Saffa Customer Care
Address here:
Email: privacy@saffa.my

Website: www.saffa.my

We value your trust and thank you for being part of the Saffa family. May every purchase bring you comfort, confidence, and peace.

Saffa — Rooted in Faith. Worn with Grace.